BANNER ADS

As part of website promotion, banner advertising may be advantageous. This is especially true for businesses trying to create brand awareness for their products or services.

Banner ads are text and pictures typically placed on high traffic web sites. When you click anywhere within the ad, it sends you to the corresponding website.

Banner ads are largely anchoring or branding devices. Think of a jingle on a radio: when you hear the jingle, do you feel compelled to suddenly buy the product? Not really. You hear the jingle over and over, and eventually, develop awareness of the company or its product.

Like TV ads and radio jingles, banner ads can be very effective - proper placement depends on understanding psychographic as well as demographic marketing approaches. Our well-trained designers can create effective banners ads consisting of a static image, a series of rotating images, or animated graphics.

FLEXIBLE MESSAGING AREA

For promotion of your products and services within your own website, we recommend a Flexible Messaging Area (FMA). An FMA is like a display inside of a store. You're at the store to browse the merchandise. The display captures your interest, so you buy the featured product.

FMA's follow the same principle. They're a great way to entice people to learn more about your featured products or services. A great FMA example is the for the popular iPod on Apple's website (or, perhaps, the one at the top of this website).